Advertising Principles and Practices - Exercises

27/03/2018 (Week 1)
Tiffany Kezia Joe [0333043]
Advertising Principles and Practices


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Lecture
Briefing/Lecture 1 - Week 1 (27/03/2018)

Didn't come to class since I was sick.

Briefing/Lecture 2 - Week 1 (30/03/2018)

Mr. Vinod started the lecture by asking us 2 questions, "Why are you learning about advertising?" and "What is it?". Each of the students had different opinion of what advertising is. As for me, we learn advertising to promote the products while showcasing our design. The word advertising itself is derived from Latin word Advertere. Ad means toward and vertere means turn to. Hence Advertere means to turn forward. Essentially you're calling attention to 'something'.