Advertising Principles and Practices : Final Project

Tiffany Kezia Joe [0333043]
Advertising Principles and Practices
Final Project

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INSTRUCTION

SKETCHES

Image 1.1 Chosen idea from sketches

WORK PROCESS

Week 7
Since it's a bit hard to decide the final idea based on sketches only, Mr. Vinod told me to execute the two ideas. The first one was too conceptual and quite difficult to make it visually appealing, then he suggested to proceed with the second one.

Image 2.1 First idea execution

Image 2.2 Second idea execution

Week 8 
Based on the feedback, I need to come up with more attractive tagline to suit the design so I decided to change it into "Discover the hybrid possibilities".

Image 2.3 Week 8 draft

Week 9
I created more variations and decided to go with slightly different tagline for each campaign but still keeping the "hybrid" word. I also tried to do the ad mockup on billboard.

Image 2.4 Ads campaign draft 

Image 2.5 Billboard mockup

Week 10
On this week Mr. Vinod helped me to arrange the layout and told me to change the background color since the current background somehow looks dull. 

Image 2.6 Layout comparison

Week 11 
Based on Mr. Vinod feedback, I made some changes on the tagline by adding the "at The Design School" and made the Taylor's logo smaller and aligned to the visual.

Image 2.7 Draft of final layout

VISUALS
For the final visuals, I made two version of background color. On the first version, the background color is color that Mr. Vinod agreed which was chosen on my laptop. However, when I checked through my phone, the color appeared a bit too bright and quite different from what I see on the laptop. Therefore I made the second version and alter the color to make it look like the color that I wanted.

- Version 1

Image 1.1 Final Advertisement ver 1

Image 1.2 Final Advertisement ver 1

Image 1.3 Final Advertisement ver 1

Image 1.4 Final Advertisement ver 1

Image 1.5 Final Advertisement ver 1

- Version 2

Image 2.1 Final Advertisement ver 2

Image 2.2 Final Advertisement ver 2

Image 2.3 Final Advertisement ver 2

Image 2.4 Final Advertisement ver 2

Image 2.5 Final Advertisement ver 2

ATTEMPTS
Social Media

- Instagram

Image 3.1 Instagram ads

- Facebook

Image 3.2 Facebook ads

GIFs

Image 3.3 GIF 1

Image 3.4 GIF 2

FEEDBACK

Week 6
Absent

Week 7
Specific feedback: I presented the final round of the sketches and two ideas were chosen. Mr. Vinod told that the first one was visually appealing but the idea is too direct. Meanwhile the second one is really conceptual but doesn't look as appealing as the first since it is a lot smaller. So I need to digitize both to see which one works best.

Week 8

Specific Feedback: On this week I digitized two of my sketches, but I also give two options for each sketch. After I showed the digitized work to Mr. Vinod he said to continue with the first one which is the person with many arms. He mentioned to make the arms more neat and aligned. Since my current tagline is only hybrid designers, I need to come up with more catchy tagline to suit the design.

Week 9
Specific feedback: Continue with current tagline, but it must be connected with the design school, if we say explore the hybrid opportunities, it connects with the design school, elaborate with 3 line paragraph to explain what the tagline means.

Week 10

Didn't attend class because I was sick.