Branding Corporate Identity : Project 1B - Scrapbook
27/03/2018 - 04/05/2018 (Week 1-Week 6)
Tiffany Kezia Joe (0333043)
Branding Corporate Identity
Project 3 - Positioning
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INSTRUCTION
Project 1B: 10%
The Brief
Scrapbook
Duration of Assignment
Week 1 – 6
Deadline
Week 6
Description
You are to collect 20 logos (the more the merrier) weekly (flyers, price tags, labels, packaging, etc. Logo is everywhere!) There will be an open discussion on why you love (or hate) it. Study how the graphic elements, typography, colours build the brand identity and accompany each logo with a short write up.
Requirements / Submission
A4 Scrapbook
Objective
To gain knowledge on how a logo is developed
10 CHOSEN LOGOS
FEEDBACK
Ms. Lilian said that my scrapbook is well-arranged in terms of the layout, and concerned to give the title/headline different colors depending on the brand. She also added that it is nice to give basic information such as the type of logo, typeface, and what kind of brand is it before I give my personal thought about the logo.
REFLECTION
Experience
At the beginning of this project, I easily get tired after writing about 6-8 logos. The explanation tends to get repetitive and boring when writing so much words in one go. Subsequently in class, Ms. Lilian mentioned to write about the logo as soon as we collect it. After doing that, I get to give more thought while analyzing the logo. Honestly, the whole process of collecting and doing the scrapbook were really enjoyable for me.
Observation
Tiffany Kezia Joe (0333043)
Branding Corporate Identity
Project 3 - Positioning
-
INSTRUCTION
Project 1B: 10%
The Brief
Scrapbook
Duration of Assignment
Week 1 – 6
Deadline
Week 6
Description
You are to collect 20 logos (the more the merrier) weekly (flyers, price tags, labels, packaging, etc. Logo is everywhere!) There will be an open discussion on why you love (or hate) it. Study how the graphic elements, typography, colours build the brand identity and accompany each logo with a short write up.
Requirements / Submission
A4 Scrapbook
Objective
To gain knowledge on how a logo is developed
10 CHOSEN LOGOS
 |
| Image 1.1 Amazin' Graze logo |
 |
| Image 1.2 Mossery logo |
 |
| Image 1.3 Family Mart logo |
 |
| Image 1.4 White Rabbit logo |
 |
| Image 1.5 Heinz biscotti logo |
 |
| Image 1.6 Kyochon logo |
 |
| Image 1.7 Hogan logo |
 |
| Image 1.8 KOI logo |
 |
| Image 1.9 MUJI logo |
 |
| Image 1.10 Sushi Zanmai logo |
FEEDBACK
Ms. Lilian said that my scrapbook is well-arranged in terms of the layout, and concerned to give the title/headline different colors depending on the brand. She also added that it is nice to give basic information such as the type of logo, typeface, and what kind of brand is it before I give my personal thought about the logo.
REFLECTION
Experience
At the beginning of this project, I easily get tired after writing about 6-8 logos. The explanation tends to get repetitive and boring when writing so much words in one go. Subsequently in class, Ms. Lilian mentioned to write about the logo as soon as we collect it. After doing that, I get to give more thought while analyzing the logo. Honestly, the whole process of collecting and doing the scrapbook were really enjoyable for me.
Observation
Comments
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