Branding Corporate Identity : Project 2 - Logo Sketches

27/03/2018 - 04/05/2018 (Week 1-Week 6)
Tiffany Kezia Joe (0333043)
Branding Corporate Identity

Project 2 - Logo Sketches

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INSTRUCTION

Project 2: 20%

The Brief
Logo sketches

Duration of Assignment
Week 1 – 6

Deadline
Week 6

Description
Based on your brand names, you are to develop a minimum of 20 logo sketches (the more the merrier) weekly. The sketches must be clean, clear and concise.

Rules for the ideation & sketching process
1. Off your laptop.
2. Weird, wild, wacky and off the wall ideas are welcome.
3. Negativity is not welcome.
4. Build on ideas. Don't shoot them down.
5. All ideas are welcome and respected.
6. Do not censor yourself. Just say it.
7. No interruptions from outside allowed (That includes cell phones).
8. Take a short break every hour.

Requirements / Submission
A4 blank paper & paper with grid

Objective
To gain knowledge on how a logo is developed & crafted

Image 1.1 Brainstorming about brand's name

Image 1.2 Logo sketches from week 1 & 2

Image 1.3 Logo sketches from week 3 & 4

Image 1.4 Logo sketches from week 5

10 FAVOURITE LOGO SKETCHES

Image 2.1 Logo sketch #1

Image 2.2 Logo sketch #2

Image 2.3 Logo sketch #3

Image 2.4 Logo sketch #4

Image 2.5 Logo sketch #5

Image 2.6 Logo sketch #6

Image 2.7 Logo sketch #7

Image 2.8 Logo sketch #8

Image 2.9 Logo sketch #9

Image 2.10 Logo sketch #10