Publishing I : Print Media - Project 1 : Inserts
Tiffany Kezia Joe (0333043)
Publishing I : Print Media
Project 1 - Inserts
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INSTRUCTION
Project 1 (20%)
The Brief:
Page Layout Design
Duration of Assignment:
2 Weeks
DEADLINE:
Week 4
Description:
You are to design three inserts for a local hospital. These inserts are A4, front/back,4-color. The inserts are used in informational packets for hospital patients. These three inserts will cover different topics as required by each patient. Each will be easily distinguished from the other but obviously, belong to the same institution.
You will be guided through lectures, demonstrations, exercises, tutorials aimed at developing your understanding of the practical employment of publication design principles. You will apply the knowledge and skills of typography acquired to explore and implement the fundamentals of page layout at incrementally challenging levels, culminating in the production three inserts that are easily distinguished from one another but are clearly from a single institution. This project will require the use of Adobe InDesign. Knowledge of Adobe Illustrator and Adobe Photoshop is needed.
These inserts with include text, images, motifs that have consistency while also clearly showing clarity individuality.
Requirements:
The work is compiled chronologically in an A3 Folio and documented in the students’ e-portfolio.
Submission:
WORK PROCESS
Week 1
Our task is to design 3 medical inserts of the facilities in Sunway Medical Centre. First of all, I visited Sunway Medical Centre website . Then I decided to choose Dietitics & Nutrition Services, Digestive Health Centre, and Wellness Centre. The reason that I chose those three is because the topics are related to each other and they have similarities in terms of the logo color.
Week 2
I tried to do the layout based on my sketches but honestly I think none could work out, so I decided to do a full image for front cover and have the contents on the back side.
I also added some gradients to make the picture seems more subtle and the text could be placed on the top of the image.
Week 3
I managed to finish two inserts. Basically the front page will be similar for all of the inserts, only differs in gradient's color. As for the back side, I tried to vary the layout but also keeping the layout consistent by adding the gradient and photo header/footer.
Week 4
On this week's class, we had in-class critique session for everyone's progress. Each of our work was presented for everyone to see and we can give feedback to them. As for my feedback, Ms. Sherry said that I did a good job and the front page looks well-designed. However, the border around the text on first insert's back page and the triangle gradient on the top corner might be unnecessary. One of my classmate also added that she liked the back layout of the second insert than the first one. Because in the first one, the logo was in the bottom and people might not notice it and it looks a bit messy because of the photo header.
Week 5
Based on last week's feedback, I did some changes here and there. Ms. Sherry also reminded me to create everything based on the grid so it will look more neat. She showed me how to change the page margin since my page's margin was too small.
Final Work
REFLECTION
Publishing I : Print Media
Project 1 - Inserts
-
INSTRUCTION
The Brief:
Page Layout Design
Duration of Assignment:
2 Weeks
DEADLINE:
Week 4
Description:
You are to design three inserts for a local hospital. These inserts are A4, front/back,4-color. The inserts are used in informational packets for hospital patients. These three inserts will cover different topics as required by each patient. Each will be easily distinguished from the other but obviously, belong to the same institution.
You will be guided through lectures, demonstrations, exercises, tutorials aimed at developing your understanding of the practical employment of publication design principles. You will apply the knowledge and skills of typography acquired to explore and implement the fundamentals of page layout at incrementally challenging levels, culminating in the production three inserts that are easily distinguished from one another but are clearly from a single institution. This project will require the use of Adobe InDesign. Knowledge of Adobe Illustrator and Adobe Photoshop is needed.
These inserts with include text, images, motifs that have consistency while also clearly showing clarity individuality.
Requirements:
The work is compiled chronologically in an A3 Folio and documented in the students’ e-portfolio.
Submission:
- Three A4, finished inserts, double-sided, full-colour on cardstock
- Research and design process filed chronologically, in an A3 Folio.
- Design process with reflections and teacher comments in e-portfolio.
- To develop students sensitivity to typography, grid and layout
- To develop students understanding of the hierarchy of information
- To develop students ability to communicate visually
WORK PROCESS
Week 1
Our task is to design 3 medical inserts of the facilities in Sunway Medical Centre. First of all, I visited Sunway Medical Centre website . Then I decided to choose Dietitics & Nutrition Services, Digestive Health Centre, and Wellness Centre. The reason that I chose those three is because the topics are related to each other and they have similarities in terms of the logo color.
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| Image 1.1 I created mind map to break down what I need put in the inserts. |
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| Image 1.2 Sketches of layout |
Week 2
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| Image 1.3 First attempt |
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| Image 1.4 Second attempt |
Week 3
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| Image 1.5 Back side of 1st insert |
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| Image 1.6 Front side of 2nd insert |
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| Image 1.7 Back side of 2nd insert |
Week 4
On this week's class, we had in-class critique session for everyone's progress. Each of our work was presented for everyone to see and we can give feedback to them. As for my feedback, Ms. Sherry said that I did a good job and the front page looks well-designed. However, the border around the text on first insert's back page and the triangle gradient on the top corner might be unnecessary. One of my classmate also added that she liked the back layout of the second insert than the first one. Because in the first one, the logo was in the bottom and people might not notice it and it looks a bit messy because of the photo header.
Week 5
Based on last week's feedback, I did some changes here and there. Ms. Sherry also reminded me to create everything based on the grid so it will look more neat. She showed me how to change the page margin since my page's margin was too small.
Final Work
REFLECTION
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