Branding Corporate Identity : Project 3 - Positioning
27/03/2018 - 04/05/2018 (Week 1-Week 6)
Tiffany Kezia Joe (0333043)
Branding Corporate Identity
Project 3 - Positioning
-
INSTRUCTION
Project 3: 20%
The Brief
Positioning: Naming, big idea, tone & manner
Duration of Assignment
Week 1 – 6
FEEDBACK
Week 4
Since I just collected the references for positioning in Pinterest board, Ms. Lilian told me to compile everything in slides and arrange it based on the category, example, the stationery, furniture, store front, etc.
Week 5
I did consultation regarding my positioning. For the typography, I was still contemplating whether to use serif or sans-serif font. So, I put six choices of typography and Ms. Lilian helped me to pick. She said to pick one for the brand itself and add one more typeface for additional application such as in menu or body text in letter. As for the color scheme, although I already had fixed color scheme, I was doubting which color should I choose for the logo itself, then she told me to separate between color scheme for logo and application. Additionally, I also need to think about the big idea or brand story.
Week 6
This week's class is the presentation day for project 3. As I was the second one to present, I was nervous and worried. After I did the presentation, Ms. Lilian gave me some feedback. She said that my presentation is coherent with the pleasing layout and the sequence between the slides is giving clear direction. However, the references that I showed for stationery was unsuitable with the brand, because of the bold typography. She suggested to add more references so it will give more ideas.
REFLECTION
Tiffany Kezia Joe (0333043)
Branding Corporate Identity
Project 3 - Positioning
-
INSTRUCTION
Project 3: 20%
The Brief
Positioning: Naming, big idea, tone & manner
Duration of Assignment
Week 1 – 6
Deadline
Week 6
Week 6
Description
Based on your understanding of Project 1 & 2, create your own brand. You need to be able to articulate the brand by writing a description and concept of your logo (brand story, brand name, target audience, big idea). In addition, you are to construct a set of mood boards that will showcase the tone and manner of your brand (typography, colour, references/research).
Requirements / Submission
Creative brief & mood boards
Objective
To gain knowledge on how to present a proposal
Based on your understanding of Project 1 & 2, create your own brand. You need to be able to articulate the brand by writing a description and concept of your logo (brand story, brand name, target audience, big idea). In addition, you are to construct a set of mood boards that will showcase the tone and manner of your brand (typography, colour, references/research).
Requirements / Submission
Creative brief & mood boards
Objective
To gain knowledge on how to present a proposal
PRESENTATION
FEEDBACK
Week 4
Since I just collected the references for positioning in Pinterest board, Ms. Lilian told me to compile everything in slides and arrange it based on the category, example, the stationery, furniture, store front, etc.
Week 5
I did consultation regarding my positioning. For the typography, I was still contemplating whether to use serif or sans-serif font. So, I put six choices of typography and Ms. Lilian helped me to pick. She said to pick one for the brand itself and add one more typeface for additional application such as in menu or body text in letter. As for the color scheme, although I already had fixed color scheme, I was doubting which color should I choose for the logo itself, then she told me to separate between color scheme for logo and application. Additionally, I also need to think about the big idea or brand story.
Week 6
This week's class is the presentation day for project 3. As I was the second one to present, I was nervous and worried. After I did the presentation, Ms. Lilian gave me some feedback. She said that my presentation is coherent with the pleasing layout and the sequence between the slides is giving clear direction. However, the references that I showed for stationery was unsuitable with the brand, because of the bold typography. She suggested to add more references so it will give more ideas.
REFLECTION
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