BRANDING CORPORATE IDENTITY : PROJECT 4A - Brand Identity

Tiffany Kezia Joe (0333043)
Branding Corporate Identity
Project 4A - Brand Identity

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INSTRUCTION

Project 4A: 20%

The Brief
Brand Identity

Duration of Assignment
Week 7 – 13

Deadline
Week 12: Brand book, Stationery package & Application
Week 13: Introduction of brand story

Description
Based on Project 3, you are to create a brand identity which is reflective of your brand.
Firstly, you are to design a Brand Identity Guideline for the use of your brand logo and its application. This may be in a form of a book, booklet, poster, etc. – think creatively and consider how this adds to your brand ideal/story. Additionally, you are to design the brands’ corporate identity in the form of a stationery package that must include the basic correspondences (additional ideas are welcomed). Next, design at least one application for your brand (again, more is welcomed). Last but not least, you will also need to produce an introduction video for your brand story.

Requirements / Submission:

1. Brand book – Brand Identity Guidelines (Actual size, full colour/b&w mock up) 
2. Stationery package (Name card, letterhead & envelope mock up) 
3. 1 Application (Invitation card, ticket, tote bag, packaging, etc. mock up) 
4. Introduction of brand story (10 ~ 30 seconds .gif) 

Objective
To gain knowledge on how to create a brand identity

PROJECT 4A

Brandbook

Image 1.1 Brandbook cover

Stationeries

1. Letterhead

Image 1.2 Letterhead design (front)

Image 1.3 Letterhead design (back)

Image 1.4 Letterhead

2. Envelope

Image 1.5 Envelope

Image 1.6 Envelope (front)

Image 1.7 Envelope (back)

3. Name Card

Image 1.8 Name Card

Image 1.9 Name Card

Application
1. Loyalty Card

Image 1.10 Loyalty Card

Image 1.11 Loyalty Card

2. Stickers

Image 1.12 Stickers (pink)

Image 1.13 Stickers (blue)

Image 1.14 Stickers

Brand Story (GIF)