Project 2B: Positioning - Branding Strategies
Tiffany Kezia Joe [0333043]
Branding Strategies
Project 2B: Positioning
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Feedback
The slides are concise and it's very clear of what I wanted to do. I need to finalise the colours that I want to choose and maybe try a bit twist, for example ultramarine symbolising aubergine etc. As for the typography, need to typeset. Good choice of typography, it complements well. Vibrant colours and bold typography gonna help to appeal to the audience.
Reflections
Experience
I was having quite hard time in deciding how my brand gonna look like since most of the existing campaign were using similar approach and styles. I sat down in front of my laptop for few hours, but no idea could came out. Fortunately, I finally managed to get it done after doing some research of what other brands trying to approach, then I analysed what's lacking from their campaign that I could used as my strong points in my brand.
Observation
I observed that instead of trying to follow the similar approach with other brands, it is a better idea to try to use different ways or even contrasting to the existing ones.
Findings
I need to put lots of effort in order to create a strong positioning. Research research and more research is certainly needed.
Branding Strategies
Project 2B: Positioning
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INSTRUCTIONS
Project 2B: 15%
The Brief
Purpose, Positioning & Personality
Duration of Assignment
Week 1 – 5
Deadline
Week 5
Description
You are required to articulate the brand strategy by writing a creative brief. Additionally, produce a set of mood board that illustrates your brand identity.
Creative Brief
Brand name
Tagline
Brand story
Brand message
Big idea
Mood Boards (Images & Description)
The ideal brand image
Colour palettes
Typography
Visual style
* Please add more boards if needed.
An effective strategy will maximize the image and value of a brand.
Requirements / Submission
15 minutes presentation with a compilation of creative brief and mood boards
Objective
To practice how to present an effective strategy to promote a brand
Presentation
Feedback
The slides are concise and it's very clear of what I wanted to do. I need to finalise the colours that I want to choose and maybe try a bit twist, for example ultramarine symbolising aubergine etc. As for the typography, need to typeset. Good choice of typography, it complements well. Vibrant colours and bold typography gonna help to appeal to the audience.
Reflections
Experience
I was having quite hard time in deciding how my brand gonna look like since most of the existing campaign were using similar approach and styles. I sat down in front of my laptop for few hours, but no idea could came out. Fortunately, I finally managed to get it done after doing some research of what other brands trying to approach, then I analysed what's lacking from their campaign that I could used as my strong points in my brand.
Observation
I observed that instead of trying to follow the similar approach with other brands, it is a better idea to try to use different ways or even contrasting to the existing ones.
Findings
I need to put lots of effort in order to create a strong positioning. Research research and more research is certainly needed.
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