Project 2A: Ideation - Branding Strategies

Tiffany Kezia Joe [0333043]
Branding Strategies
Project 2A: Ideation

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INSTRUCTIONS

Project 2A: 15%

The Brief

Ideation

Duration of Assignment

Week 1 – 6 (5 weeks)

Deadline

Week 6

Description

Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes.

Ideation will help you:

• Ask the right questions.
• Get obvious solutions out of your head.
• Uncover unexpected areas of innovation.
• Create volume and variety in your innovation options.

You are required to collect 100 iconic symbols/visuals. It can be made up of places, people, objects and scenes that represent the cause/campaign/event. It has to be unique and portrays the subject in every context.

Think more, Google less.

Requirements / Submission

100 iconic symbols/visuals of places, people, objects and scenes accompanied by a short description for each of the selected symbols/visuals.

Visual collage in A4 (the more the merrier).

Objective

To generate well-founded opportunities that have a good prospect of creating value in the end-market, and which matches a brand’s strength and strategy

Project 2A

A4 Montage