PACKAGING AND MERCHANDISING DESIGN - PROJECT 1

Tiffany Kezia Joe (0333043)
Packaging & Merchandising Design
Project 1

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INSTRUCTION

Project 1: Paper Bag, Book Sleeve Design (20%)

The Brief

Students are required to design a paper bag, book sleeve and one other item of your choice for book design in Publishing Module. The design must reflect the book design. The design should have the same design language of the book cover/layout.

Project Timeline

Week 3: Bring sample of paper bag, book sleeve and other item in class.

Week 4: Bring in 10 sketches of your concept and suggest new material for the packaging.

Week 5: Make actual 3 dimensional comps that take into consideration each side of the product to finalize your design.

Week 6: Submit your assignment. You have to professionally photograph the final product as evidence for TDS website.

Objective

1. To develop students sensitivity to typography, grid and layout.

2. To develop students understanding of the hierarchy of information.

3. To develop students ability to communicate visually.

Learning Outcome

Learning outcome of the exercise is about convincing a consumer to buy into an idea. You will be also introduced to the concept of the target audience and will be asked to consider a relevant target audience for their product when coming up with their ideas.

PROJECT 1